On the intersection of technology, culture, and everyday life: My semi-updated space to collect and link my thoughts about interesting things I spot.
Still feeling the novelty value, finally printed out the GE Solar Panel Marker and tilted around a mini hologram of big technology in my hands. The marker once pointed at a webcam unfolds a green scene of wind turbines or solar panels. Limited interactivity beyond viewing at different angles (my blowing didn’t succeed in triggering much wind power). Even more fun is watching the reactions of others trying it. For the extra curious, they share the FLARTtoolkit source code.
A few other companies have also used webcam based AR in their ads, like the Mini Cabrio (black and white magazine ad displaying a 3D model car).