On the intersection of technology, culture, and everyday life: My semi-updated space to collect and link my thoughts about interesting things I spot.
Not yet screening in Cambridge, a long weekend back in New York allowed a sneak peak at the new Gore film, An Inconvenient Truth. It was bluntly scary. The audience lingered in their seats as the end credits sleekly transformed the letters of names into phrases recommending how to "take action." The audience left their seats in chatter.
A few weeks back, I attended a workshop on Human Rights and Media. Sitting next to me was someone from Participant Productions, one of the film’s producers. Much of the discussion hovered around a gap I’ve been thinking about — how to connect people to the next step after they have been moved. Films such as An Inconvenient Truth and Hotel Rwanda can leave people saddened, riled, energized. Perhaps that energy lasts a day, a week. For some, maybe forever. But, for many, that energy fades relatively quickly as people go back to their daily lives. The issue of how to channel that momentary intensity into action has no magic bullet. Rather uniquely, this film is tied to something to help nudge people further, a website appropriatedly called ClimateCrisis.net. It’s part advertising, part education, part recruitment tool. There’s even an interactive carbon dioxide calculator to help you figure out how much you’re contributing to the problem. A few more clicks away are links to steps you can take to bring that number down. I wonder how many people will click.
For my part, I’m encouraging people to watch. Aside from a chance to see Gore crack jokes, if any image should motivate one to learn more about global warming it may be the image below — of the disapearing/disappeared Lake Chad (perhaps not so coincidently close to the tensions in Sudan).